A wrap costs $3,150.
A billboard costs $3,000 a month.
Your wrap runs 5–7 years. The billboard bill lands every 30 days. Here's what the numbers actually say.
Your van goes where billboards can't.
What "too expensive" actually means
When a business owner says a wrap is too expensive, they're usually comparing it to nothing — or to a cost they haven't thought through. The question isn't whether $3,150 is a lot. The question is: what does $3,150 buy you anywhere else in advertising?
The fleet math hits even harder
One van on the road 8 hours a day in Chicago generates an estimated 30,000–70,000 impressions daily. That's the OAAA figure — the same body that tracks billboard metrics. Across a fleet of 10 vans, you're running the equivalent of 10 simultaneous billboards that move, park at job sites, and show up in every neighborhood you serve.
| Ad Channel | 7-Year Cost | Reach |
|---|---|---|
| 10 van wraps (fleet pricing) | $32,500 | Mobile · city-wide |
| 1 Chicago billboard (7 years) | $252,000 | Fixed · 1 location |
| Google Ads (local · 7 years) | $180,000+ | Digital only |
Still think it's too expensive?
Get a fleet quote. We'll show you the exact per-day cost for your vehicle and fleet size.
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Two hours. Send vehicle type, fleet count, finish preference, and your logo. Real pricing in your inbox the same morning — not a range, not a follow-up call to 'discuss further.'
Frequently Asked
Questions Fleet Buyers Ask
How much do fleet wraps cost in Chicago?
Fleet wrap pricing depends on vehicle type and fleet size. Cargo van fleet wraps start at $3,250–$4,500 per vehicle, sprinter van fleet wraps $3,500–$5,200, box truck fleet wraps $4,200–$10,000, and pickup truck fleet wraps $2,200–$3,800. Volume discounts of 5–15% apply for fleets of 3+ vehicles.
How long do fleet wraps last?
Fleet wraps installed with premium Avery Dennison MPI 1105 or 3M IJ180-CV3 cast vinyl are rated for 5–7 years of outdoor durability. With proper care, fleet vehicle wraps in Chicago regularly last 6–7 years despite road salt, extreme cold, and summer heat.
Will fleet wraps damage my vehicles' paint?
No. Chicago Fleet Wraps has zero verified paint damage claims in over 10 years of fleet wrapping. Cast vinyl fleet wraps actually protect factory paint from UV rays, minor scratches, and road debris.
What is the fleet wrap installation timeline?
Typical fleet wrap installation takes 1–4 days per vehicle depending on size: cargo vans 1–2 days, sprinter vans 2–3 days, box trucks 2–4 days, pickup trucks 1–2 days. We schedule fleet vehicles in rotation so your fleet stays operational.
What materials do you use for fleet wraps?
We use only premium cast vinyl from Avery Dennison (MPI 1105) and 3M (IJ180-CV3). These are rated 5–7 years outdoor, non-damaging to paint, and engineered for complex vehicle curves.
Is there a minimum fleet size for fleet wrap discounts?
Fleet discounts start at just 3 vehicles: 2–4 vehicles: 3% off · 5–9: 7% off · 10–24: 11% off · 25+: 15% off.
Can I get a fleet wrap design mockup before committing?
Yes — every fleet wrap project starts with a free digital mockup on your exact vehicle template. You see exactly how your fleet wraps will look before we print.
Are fleet wraps tax deductible?
Yes — fleet wraps are 100% tax deductible as a business advertising expense under IRS Section 179. The full cost can be deducted in the year of installation.
Can fleet wraps be removed or updated?
Yes. Fleet wraps can be professionally removed without damaging paint. If you rebrand or change information, we can remove and replace fleet wraps or apply overlay graphics.
Do you offer fleet wrap warranties?
Every fleet wrap installation includes our 2-year workmanship warranty. The vinyl manufacturer provides a 5–7 year material warranty. Combined, your fleet wraps are protected for the full lifespan.