Curtis Climate. HVAC Fleet Rebrand Case Study

The Starting Point

Curtis Climate is a family-owned heating and cooling company based in Glen Ellyn, working DuPage County: Wheaton, Lombard, Downers Grove, Naperville, and the surrounding suburbs. Their vans were already on the road carrying a simple white sun logo and cut-vinyl lettering on factory-grey paint. Clean, but quiet. A grey van with small lettering reads as just another contractor at 40 mph. They came to Chicago Fleet Wraps to fix that and to roll out a brand-new identity at the same time.

The Rebrand

Curtis Climate did not just want a wrap. They wanted a new face for the company. The old sun mark was replaced with a wolf-and-mountain crest, a winter-comfort identity that fits a heating and cooling brand and reads instantly from across a parking lot. The wrap carries the full crest, the wolf, the mountain-and-pine backdrop, the phone number, the web address, and the tagline "The Lone Leader in Local Comfort." One coordinated design system, applied so every van in the fleet reads as the same brand.

What CFW Did

This was a full color-change wrap, not lettering on top of factory paint. The grey Ford Transit body was covered in a deep navy print, with the wolf crest and mountain graphics printed and laid into the panels so the artwork wraps the body lines instead of sitting flat on a door. Color change starts at $2,850 at CFW. A full Ford Transit cargo van wrap runs $4,200 installed. Curtis Climate ran the program across the fleet, vans and a Ford Maverick pickup alike, so every unit matches.

Before and After

The before van is grey with a small white sun logo and a line of text. The after van is a deep navy rolling billboard with a wolf staring back at every driver behind it. Same truck, same routes through Glen Ellyn and Wheaton and Downers Grove, completely different presence. That is the difference between a van people forget and a van people remember when their furnace quits in January.

The Materials

Cast vinyl with laminate over HP Latex prints, the same spec CFW runs on every commercial wrap. Cast film is rated 5 to 7 years outdoors and removes cleanly with controlled heat, with no paint damage on factory panels. That matters on a leased or financed fleet van: the wrap protects the paint underneath and comes off clean at the end of the term.

Why This Project Matters

Curtis Climate shows what a rebrand plus a full wrap does together. A service van in the suburbs averages tens of thousands of visual impressions per day per OAAA industry data. An unwrapped grey van generates almost none of them for the business. A wrapped van with a sharp identity turns every drive between calls into brand recognition across the exact DuPage towns Curtis Climate serves. One vendor handled the design, the print, and the install, on a fleet that now looks like one company instead of a stack of separate vans.

Impression ranges shown are OAAA industry benchmarks for service-fleet wraps in this vehicle category. Client-specific revenue and lead-volume outcomes are not represented as measured results.

Project Photo Gallery