A wrap costs $3,150.
A billboard costs $3,000 a month.
Your wrap runs 5–7 years. The billboard bill lands every 30 days. Here's what the numbers actually say.
Your van goes where billboards can't.
What "too expensive" actually means
When a business owner says a wrap is too expensive, they're usually comparing it to nothing — or to a cost they haven't thought through. The question isn't whether $3,150 is a lot. The question is: what does $3,150 buy you anywhere else in advertising?
The fleet math hits even harder
One van on the road 8 hours a day in Chicago generates an estimated 30,000–70,000 impressions daily. That's the OAAA figure — the same body that tracks billboard metrics. Across a fleet of 10 vans, you're running the equivalent of 10 simultaneous billboards that move, park at job sites, and show up in every neighborhood you serve.
| Ad Channel | 7-Year Cost | Reach |
|---|---|---|
| 10 van wraps (fleet pricing) | $32,500 | Mobile · city-wide |
| 1 Chicago billboard (7 years) | $252,000 | Fixed · 1 location |
| Google Ads (local · 7 years) | $180,000+ | Digital only |
Still think it's too expensive?
Get a fleet quote. We'll show you the exact per-day cost for your vehicle and fleet size.
Get Your Fleet Quote in 24 Hours →