Chicago Fleet Wraps
Why Vehicle Wraps Deliver Long-Term Marketing Value
Vehicle Wraps vs Google Ads
One-time cost vs never-ending ad spend. The math is not close. Google Ads stop generating impressions the second you stop paying. A vehicle wrap generates impressions for 5–7 years with zero recurring cost.
💰 $0.48 Wrap CPM💸 $19.70 Google Ads CPM📊 97% Wrap Recall🚫 Can't Be Ad-Blocked
Head-to-Head Comparison
| Metric | Vehicle Wrap | Google Ads |
|---|---|---|
| Cost after year 1 | $0 | Ongoing monthly spend |
| Works while parked | Yes | No |
| Can be blocked by user | No | Yes (ad blockers) |
| Ad recall rate | 97% | Under 40% |
| Tax deduction year 1 | 100% (Section 179) | 100% |
| Requires ongoing management | No | Yes |
| Impressions if budget cut to $0 | Same as always | Zero |
CPM Comparison
| Medium | CPM | Notes |
|---|---|---|
| Vehicle Wrap | $0.48 | One-time · 5–7 yrs · 24/7 impressions |
| Google Ads | $19.70 | Ongoing · stops when billing stops |
| Billboard | $3.56 | Monthly rental · fixed location |
| Facebook Ads | $14.90 | Ongoing · algorithm-dependent |
Google Ads Cost for Chicago Contractors
For terms like "HVAC repair Chicago" or "plumber emergency Chicago," CPCs run $8–$22 per click. A business spending $1,500/month generates roughly 80–180 clicks — and zero if the monthly budget runs out. A $3,500 vehicle wrap generates 70,000+ daily impressions in your service area for 7 years with no monthly cost.