Chicago Fleet Wraps
Proven ROI and Benefits of Vehicle Wrap Advertising
Vehicle Wrap Statistics & Industry Data
Sourced from the Outdoor Advertising Association of America, the American Trucking Association, and peer-reviewed outdoor advertising research. Numbers that make the business case for fleet wraps.
👀 30K–70K Daily Impressions📊 97% Ad Recall Rate💰 $0.48 CPM📈 $3.8B Market Size🔄 9.5% CAGR
CPM Comparison by Medium
| Medium | CPM | Notes |
|---|---|---|
| Vehicle Wrap | $0.48 | OAAA vehicle advertising data |
| Billboard | $3.56 | Fixed location · monthly rental |
| Google Ads | $19.70 | Pay-per-click network average |
| TV Spot | $28.00 | National broadcast average |
| Newspaper | $19.70 | Print declining 8%+ annually |
Why Recall Is So High
- 97% aided recall — versus under 40% for digital banner ads
- 91% of people notice vehicle wrap advertising specifically
- 29% of people have made purchase decisions based on vehicle wrap advertising
- Wrap viewership peaks in cities with high traffic density — Chicago is a top-5 market
- Vehicle wraps cannot be skipped, blocked, or scrolled past
The Section 179 Tax Advantage
A vehicle wrap qualifies as an advertising expense under IRS Section 179. The full cost of the wrap is deductible in the year of purchase — no depreciation schedule, no multi-year amortization. A $3,500 cargo van wrap at a 25% effective tax rate has an after-tax cost of $2,625.