Chicago Fleet Wraps
Maximizing Brand Exposure with Every Mile Driven
Fleet Wrap ROI
A wrapped cargo van at $2,800–$4,500 generates approximately 178 million impressions over 7 years. No other advertising medium comes within 10x of that CPM. The numbers behind vehicle wrap marketing — sourced from OAAA and ATA data.
💰 $0.48 CPM👀 70,000 Daily Impressions📊 97% Ad Recall🧾 100% Tax Deductible
Cost Per 1,000 Impressions (CPM)
| Medium | CPM | Notes |
|---|---|---|
| Vehicle Wrap | $0.48 | One-time cost · 5–7 yr lifespan · zero recurring |
| Billboard | $3.56 | Monthly rental · fixed location |
| Google Ads | $19.70 | Stops when billing stops |
| TV Spot (national) | $28.00 | National average · no local targeting |
| Newspaper | $19.70 | Print declining 8%+ per year |
7-Year ROI: What One Wrapped Van Is Worth
- 70,000 impressions/day × 365 days × 7 years = 178 million impressions
- Wrap cost: $3,500 (average cargo van)
- Cost per impression: $0.00002
- After Section 179 deduction at 25% tax rate: effective cost $2,625
- Equivalent Google Ads spend for 178M impressions: $3.5 million
The Section 179 Tax Advantage
A vehicle wrap qualifies as an advertising expense under IRS Section 179. The full cost is deductible in the year of purchase — no depreciation schedule, no multi-year amortization. A $3,500 wrap at a 25% effective tax rate has an after-tax cost of $2,625.